Our Story

We’re just two brothers. 

Grew up in a small city in Denmark. Most days were spent outside, cold, rain, snow—it didn’t matter. As long as we had a football and each other.

We always talked about it. One day, we’d start our own clothing brand. Something real. Something that looked like us. Felt like us. In 2021, we finally stopped talking and started building.

No experience. No funding. Just two brothers, one shared vision, and a few thousand euros we’d saved up working part-time jobs.

Because we believe in purity—in doing things with heart, with purpose, and without faking it.

We don’t have the perfect story. But it’s ours. And if you’ve ever felt like you were meant for something bigger—you’re part of it too.

Today, Purelo is growing.

We ship across Europe. We’ve seen people in public wear it.